Interview de Simon Istolainen - co-fondateur de MyMajorCompany & Peopleforcinema

 Aujourd'hui, interview de Simon Istolainen, l'un des fondateurs de la société. Ce qui est amusant c'est que Simon travaille sur le développement du même concept, mais cette fois-ci appliqué au ciné : peopleforcinema J'aime beaucoup MyMajorCompany car ils ont un modèle basé sur le User Creative Content, à l'instar de Eyeka, et prochainement mxp4 (mini scoop).  L'idée qui prévaut derrière cette appélation somme toute barbare d'UCC est que il y a un potentiel de créativité presque ilimité, accessible via internet.  Eyeka fait réalise des opérations de marketing en s'appuyant sur une communauté de près de 70,000 auteurs (video, photos, créateur de publicité, etc.), Mxp4 veut faire exploser la créativité et la qualité musicale au travers du même principe et MyMajorsCompany détecte de nouveaux artistes, qu'elle produit, via internet... 

             ( Lire la suite via blog.sawnd.com )

Retour sur la "succes-story" de MyMajorsCompany avec cet interview se son co-fondateur. 700.000 Lp vendus pour Grégoire et actuellement 1800 artistes qui attendent toujours les 100.000 euros nécessaires à la production de leur LP! C'est effectivement un des écueils d'internet tel qu'on le perçoit et le prend en main aujourd'hui. Les webradios et sites de streaming, qui sont l'avenir de la musique sur internet, ne sont paradoxalement pas utiles pour aider les talents à exister et produire leur musique dans des conditions professionnelles. On tend à privilégier la diffusion des contenus au détriment de leur financement et leur fabrication. Mymajor a voulu réconcilier internet et création tout simplement en finançant la production directement avec les fans et proches des artistes. Car aujourd'hui, et c'est un secret de polichinelle, la diffusion de musique sur internet n'est pas rémunératrice pour les artistes. Autre risque lié à internet : le phénomène de buzz. On se rend compte bien souvent que le buzz repose sur des ingrédients clefs : outrance, humour potache, irrévérence, familiarités...Et les artistes qui émergent dans ce bouillonnement (kamini, koxie...) sont souvent des "one shot" et non des artistes à carrière. C'est un des pièges de l'industrie du buzz.

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Interview de Simon Istolainen - co-fondateur de MyMajorCompany & Peopleforcinema - Pierre Caubel : Créatif Libre

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Interview de Simon Istolainen - co-fondateur de MyMajorCompany & Peopleforcinema - Pierre Caubel : Créatif Libre

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Interview de Simon Istolainen - co-fondateur de MyMajorCompany & Peopleforcinema - Pierre Caubel : Créatif Libre

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